Completely Customized Monopoly

What is Monopoly?

Monopoly is one of the most famous board games in the world. In the game, players roll two dice to move around the game board, buying and exchanging properties.

The goal of the game is well known to everyone – buy as much or as valuable land as possible, build real estate and collect rent from other players who live on your property and thus eventually lead them to bankruptcy. There are hundreds of different editions and many spin-offs of the game.

Monopoly has become part of international popular culture, licensed in more than 103 countries and printed in more than 37 languages.

Fully personalized Monopoly for companies, institutions and cities

Among the different forms of promotion and countless promotional products, more and more companies, brands, and even cities decide to create their own, fully personalized edition of the Monopoly game.

The personalization project includes a team of experts who guarantee high-quality craftsmanship and dedication to every detail of the game. Every element of the game can be personalized – from the design of the box and board, to the cards. In this way, the culture and values of the company, institution or city can be transferred to the game, keeping the original game mechanics.

Marketing and sales advantages

Personalization of the Monopoly game

In the classic version of the game, the fields on the board represent streets or city buildings. In licensed and personalized editions, most fields are defined individually. Special fields, which are needed to maintain game mechanics, are not changed. Personalized fields can represent places, people, events, values or products important to the company or brand.

Special fields and corresponding cards are an integral part of the game, which allow the benefits or message of the brand to be conveyed in an accessible and unconventional way. An additional promotional addition can be individual game components created specifically for the project, such as: collectible metal pawns, Monopoly bills and tokens that replace houses and hotels.

In order to fully reflect the individual character of the brand, the graphic design of each Monopoly is harmonized with the visual identity of the customer.

Mulberry

The luxury British brand, Mulberry used the Monopoly game to present the most important places in and around London. During the game, players have the opportunity to buy the most important locations related to culture and art.

Electrolux

Completely personalized Monopoly in honor of the 100th anniversary celebration.

Dubai

Although most city editions of Monopoly are created for residents, it is important to emphasize their great sales potential among tourists. An example of a great sales implementation is the iconic city, Dubai.

Louvre

The bilingual, limited edition game was created for tourists and local art lovers. The board has fields dedicated to the museum’s most valuable exhibits.

Metallica

The limited edition of the most popular board game in the world was created for all fans of heavy metal sound! During the game, players travel in the footsteps of Metallica, bidding on fields associated with the band – Rockefeller Plaza, The Plant Studios, Queen Caroline Street and many more!