How to choose the right promotional gift

How to choose the right promotional gift or business gift is a question that is not easy to answer, but we can certainly make it easier for you with some guidelines and steps to follow.

Whether you are looking for a promotional gift for a campaign, a hand out giveaway in a shopping center, a promotional item for mass branding, a gift for customers or a business gift, is the basis of the selection that will eliminate 80% of promotional gifts that do not meet your needs .

If it is about a larger audience, be sure to choose the one that will stand out. If you give a gift to business partners, think about what you know about them, what they do, what they like, so that your gift is a reflection of respect.

If you give a gift in one of the promotional campaigns, choose a gift that will stimulate the desire to identify with the brand in customers.

We don’t like to talk about prices, but they are mostly a decisive factor in choosing a promotional gift. What is the unit price, what is the discount on what quantity? The sooner you define the upper limit that you can allocate, you are one step closer to choosing, so that unpleasant situations do not occur when what you like does not fit into your budget.

When choosing a gift, ask yourself ‘Would I like to receive it?’. There are few who will be satisfied with any gift, and there is a great danger that the gift will be thrown into some dark corner. It is important whether you want the promo gift to be used every day, occasionally or on exceptional occasions. Also, it is of crucial importance how much the gift impresses the recipient.

Sometimes the story around the gift (packaging, thank you card, designed packaging) is more important than the gift itself. In order to know how much use value is, segment the gifts into those for home and cooking, techno gadgets, gifts for sports activities, gifts for children…

Choose a promotional gift that you will be proud of when you give it away. Never put your logo on low-quality products, because the quality of the company is associated with the business gift. If you deal with some products for women, give them something that will make their everyday life easier, for example a practical packaging of nail files or similar.

Each promotional gift can be branded in different ways. Be decent with logos and messages if you want your gift to actually be used. Choose a technique that will ensure persistence of the logo, and which will not jeopardize the use of the product itself. If possible, make special packaging for your gifts, although more expensive, it makes a big difference.

Enjoy the selection for your partners or customers. It is difficult to take some time away from everyday work and dedicate yourself to something that does not bring direct profit. If you don’t do it yourself, give the task to someone who will throw himself into the task, and not just do it, because you will certainly be rewarded for that way – with thanks, praise and the memory of those who received the gift.