EU projects co-financed by the European Union include promotion and visibility activities. These are mandatory elements of every project funded by EU funds.
It is important to choose quality materials and know which visibility elements must be applied to them. It often involves multiple logos, so it is necessary to take care of whether the logos can be applied and in what ways. You don’t want a situation where you ordered products on which it is not possible to place all the logos.
It is necessary to know exactly which items the logos go on because there is a strictly defined content and graphic elements that must be respected. For example, the rules for visibility on small products like USB sticks or pens are not the same as on posters, bags, or other media.
Communication tools for the promotion and visibility of EU projects are diverse. The project applicant and partners independently decide which methods of communication, information, and advertising to choose.
EU projects – promotion and visibility tools
- Promotional materials with appropriate printing surfaces on which you can print numerous logos. Certain promotional products with extremely large surfaces are also suitable for multicolor printing, but we definitely recommend contacting us at [email protected] for more information.
- Information and permanent plaque are mandatory for infrastructure projects where the total project costs exceed 500,000 euros.
- Website is considered one of the basic means of public information and gives you the opportunity to present your project, goals, and achievements.
- Social networks and newsletters are excellent channels for quick communication with all age groups. They are interactive, modern, effective, and provide the opportunity to communicate with as many people as possible who need to be informed about your project.
- Press release is one of the most common tools for communication with the media. It can be used at the beginning of the project, when you achieve an important step in the project implementation, or when you want to inform the public about the project results.
- Press conference is organized when you want to present information about important steps, events in the project implementation, or important results.
- Informative and educational events can be exhibitions, fairs, info days, seminars, workshops, lectures, etc.
- Publications can be leaflets, brochures, maps, or manuals.
- Stickers for equipment and vehicles are mandatory for marking equipment acquired within the project, for all vehicles and premises that were created or adapted with project funds. This includes adapted rooms, painted and decorated rooms equipped with furniture and other accessories.
- Photographs are a good way to illustrate the project and can be used in various informational and promotional materials, on the web, social networks, press releases… They are an excellent way to document the development phases of the project and important events related to the project and its implementation.
- Audio-visual production is used to present the project and the results achieved. Videos, documentaries, or shorter video formats can be shown on television programs, on national or local television, on the internet, website, and social networks.
Help with EU projects
Communication and visibility are part of every EU project regardless of its size and financial resources for implementation. We can help you with marketing activities and event organization for projects co-financed by EU funds. Thanks to the experience we have gained by helping clients with the design and printing of promotional materials for EU tenders. We can offer you items for the promotion and visibility of EU projects and the best way to utilize them.
Contact us at [email protected] for any questions! We will help you choose promotional products, design a marketing strategy, and provide the necessary support for the successful implementation of EU projects!