The roots of giving gifts at Christmas time go back to Roman times and throughout history they have retained the symbolism of the wish for prosperity in the coming year. The Christmas gift-giving tradition developed in the 1930s when a team of Coca-Cola marketing experts modernized the image of Santa Claus by dressing him in a red suit and popularizing him in the media around the world.
Business gifts are used to thank partners and colleagues for their loyalty, and to invest in long-term relationships. By giving gifts to business partners, a message is sent about yourself, your employees, but above all about the company you represent, the way you do business and the culture of communication. Communication experts explain that a gift sends a message about what you think of your business partner and what cooperation with him means to you. That’s why we’ll help you find the perfect Christmas business gift!
Choose a Christmas business gift that has meaning!
Business gifts can be interpreted as a marketing tool or a way of communication and promotion, an expression of care for partners or employees and of course, a gesture that raises the rating of themselves. companies. Gift giving is a form of marketing communication, and business gifts contribute to the creation of a positive image and improve relations with clients.
The presentation of the gift itself, which includes the packaging, the greeting and the method of delivery, is also an important factor that can make or break future business relationships. Creative and innovative business gifts are always gladly received, talked about, shown and commented on. A well-packaged story is sometimes more impressive than an extremely valuable gift.
And yet, the gift must be of appropriate value, because too expensive ones are too binding, and cheap ones send wrong messages about the company’s image. Along with the gift, it is important to hand over a card, it can also be with an already printed logo, words of thanks and best wishes.
See how we ourselves embarked on the adventure of gifting with a story.
Cook up your own project that was created by combining Sprout pen, Sape set for salt and pepper, black kitchen apron and schedule. Packaged in cute Christmas cookie motifs and with inspiring texts, we have designed a complete gift that has been a great success with our clients. The value of a gift is not measured in money, but in the success it achieves with the recipient.
